This press release is submitted and shown here in its original form, unedited by Business of Home.
NCTO is a Washington, DC-based trade association that represents domestic textile manufacturers, including artificial and synthetic filament and fiber producers.
Though some states may be beginning to reopen, the fight against the coronavirus will continue for months to come. Last month, we began compiling a list of brands that are giving back—and since then, we’ve been heartened to watch the ranks swell considerably.
In a profound display of community, design industry businesses have been pitching in to support the medical sector’s COVID-19 relief efforts with sales and fundraisers, special events, and by manufacturing protective gear like masks, gowns and face shields. To tally every contribution is an impossible task, but through the dozens of initiatives included here, we’re thrilled to celebrate industry leaders doing their part to contribute during this crisis.
Editor’s note: The article has been continuously updated since it was originally published on April 6, 2020. The most recent additions to the list are denoted with an arrow (→).
SALES THAT GIVE BACKThese brands are donating a portion of their proceeds to organizations that are on the front lines of the coronavirus fight. Start shopping!
→ ABDB Cares
The award-winning furniture studio ABDB Designs has launched a new initiative, where 100 percent of sales from its exclusive ABDB Cares resin coaster set will be donated to Frontline Foods and Free Arts NYC.
Ann Gish & The Art of Home
Retailer Ann Gish is donating 30 percent of all online sales to The Red Cross and Doctors without Borders. The brand continues to sew face masks from its fabrics, donating them to the ICU team at NY Presbyterian Hospital.
Save the date! No matter what kind of client you’re pitching, many of the sales and customer service strategies you employed pre-COVID have no place in your toolkit now. In BOH’s next Community Discussion on Monday, May 11, we’ll be hosting a wide-ranging conversation with Crans Baldwin, Chuck Chewning and Marika Meyer about finding ways to add value for your clients and why relationships matter more than ever.
BOH editor in chief Kaitlin Petersen hosts a Q&A with industry experts every Monday and Friday at 1 p.m. EST on Zoom, exclusively for BOH Insiders. See the full schedule here. Not an Insider yet? Learn more here.
→ Bend Goods
The Los Angeles–based wire furniture company is offering 30 percent off its online sales, donating a portion of the proceeds to Project Angel Food, a nonprofit organization that is providing free, nutritious meals to the local community.
The Los Angeles–based company that offers made-to-order window treatments is currently offering 30 percent off all orders, and will donate a portion of sales to the Los Angeles Regional Foodbank and the L.A. Emergency COVID-19 Crisis Fund. Everhem also plans to donate to the two COVID-19 relief funds set up by Gates Philanthropy Partners.
The wholesale marketplace Faire is selling all face masks at 0 percent commission until June 8 to ensure that retailers can get essential safety supplies to their communities. All masks are being featured in a special collection on the homepage of its website—as of April 14, nearly 80 makers are selling masks on the platform.
→ Flavor Paper
The wallcoverings brand Flavor Paper has launched “Positive Feedback,” a new fundraising initiative to support restaurants, health care workers and communities during the COVID-19 crisis. Now through May 31, Flavor Paper will donate 25 percent of website sales from its city-themed toiles category to East Bay FeedER and Frontline Foods.
→ Madame Malachite
The home decor and accessories brand Madame Malachite will donate 15 percent of all online sales to the World Health Organization’s COVID-19 Solidarity Response Fund.
The ethically made home goods brand announces the launch of its sustainable masks in response to COVID-19. For every mask purchased, the brand will donate a mask to a New York shelter for women with mental health disorders experiencing homelessness.
The New York–based furniture company will relaunch its COVID-19 relief charity auction in partnership with the Mayor’s Fund To Advance New York City. The company will host the auction on Instagram starting on May 11 at 9 a.m. EST. All of the proceeds went directly to feed front-line staff in the New York health care system.
The Damask pillow in Blush from Pillow PopsCourtesy of Pillow Pops
For all of April and May, the cushions brand Pillow Pops is committing 10 percent of sales to No Kid Hungry to help provide meals to vulnerable children away from school.
The Seattle-based textile company Plover is making Global Organic Textile Standard (GOTS)–certified organic cotton masks from its fabric scraps. The masks are being sold in packs of two online and via Instagram DM—for every unit sold, Plover will donate a two-pack to medical professionals in need.
→ Revival Rugs
In honor of National Nurses Week (May 6 to 12) and National EMS Week (May 17 to 23), Revival Rugs has announced a 20 percent discount to all health care workers through May 25 as a gesture of gratitude.
Serta Simmons Bedding
Serta Simmons Bedding, the parent company of Serta, Beautyrest and Tuft & Needle, committed to donating 10,000 mattresses to New York City hospitals and medical facilities that are facing shortages of hospital beds. They’ve also launched the ‘Stay Home, Send Beds’ initiative to facilitate bed donations for hospitals. Anyone who wishes can purchase a bed to be distributed in whichever U.S. city they choose. For every 25 beds that are donated, Serta will donate another on top of the 10,000 it has already committed.
→ Southern Guild The Southern Guild has launched “Closer, Still,” a group art exhibition to benefit those most vulnerable in South Africa during the COVID-19 crisis. Until May 9, 30 percent of sales from works sold will be donated to Afrika Tikkun, a nonprofit that has provided education, health and social services in South African townships for over 25 years.
→ Stark & The House of Scalamandré
For a limited time, Stark and The House of Scalamandré have brought their iconic prints to a collection of face masks. In addition to the medical mask donated for every purchase, the brands will match an additional 10 percent of all sales, donating the funds to the Kips Bay Boys & Girls Club.
TAKING INITIATIVEIndustry names are doing what they can to fill community needs, locally, nationally and globally.
For textile manufacturers making masks or gowns, the American Association of Textile Chemists and Colorists is now offering free tests to determine whether the fabrics being used are medical grade.
→ Benjamin Moore
In collaboration with the Painting Contractors Association, Benjamin Moore has pledged to underwrite participation costs for the PCA’s Operation COVID-19 Response, an eight-week online conference aiming to provide strategies and resources to painting contractors. With the help of Benjamin Moore, both PCA members and non-members will be able to take advantage of this virtual training.
With the majority of employees based in The Garden State, the company has also donated $100,000 to the Community FoodBank of New Jersey and Frontline Foods, providing nearly 230,000 meals to residents and health care workers throughout the state. In its Newark facility, Benjamin Moore has leveraged its production resources to manufacture hand sanitizer for donation. These bottles were delivered to the New Jersey State Police for distribution among the essential medical professionals in hospitals and health care facilities across the state.
→ The Company Store
The bedding and bath material supply company has donated over 10,000 units (worth $1.2 million) of its bedding product to be made into over 500,000 masks for health care workers.
The Fermob dealer network in the U.S. has been quietly supporting its local community through charity efforts and donated time. While some are giving directly through grassroots initiatives, others have developed their own fundraising efforts to help those most vulnerable during this time.
→ Fireclay Tile
The San Francisco–based tile company has created a child care fund program as part of the “Give, You Get” initiative to help workers subsidize child care costs.
The Formica Corporation has pledged to donate up to 500,000 meals to Feeding America food banks nationwide through its Lunch & Learn program. Now, for every video view through April 30, the company will donate 10 meals to Feeding America food banks.
GoodWeave, the leading nonprofit working to end forced, bonded and child labor in global supply chains, has launched the COVID-19 Child and Worker Protection Fund to deliver humanitarian aid and services to vulnerable populations in India, Nepal and Afghanistan. The fund is focusing its reach to aid marginalized workers and children in producer communities.
Lighting and ceiling fan company Hinkley has donated 500 ceiling fan units to first responders and volunteers in the fight against COVID-19.
→ ‘Your Home Collaboration’
In an effort to support front-line medical professionals, Anna Maria Mannarino, former president of ASID’s New Jersey Chapter, has launched “Your Home Collaboration.” The initiative urges interior designers to provide free design consultations to the COVID-19 workforce, either virutally or in person at a later date. Those interested in donating their services, or those wishing to nominate a medical professional for the program, can do so here.
VIRTUAL CAMPAIGNSCompanies are finding innovative ways to stay connected online—and make a difference in the process.
The design and architecture PR firm Novità launched the campaigns #DesignStandsTogether and #OneWithItaly on March 12 as a way of uniting the industry through bright news amidst the COVID-19 headlines.
The nonprofit organization Be Original Americas is launching its #DoingWellByDoingRight campaign on Instagram, LinkedIn and Facebook to advocate for design authenticity, spotlighting members that are making an impact with design.
Forty One Madison’s #TableTogether
From Forty One Madison comes #TableTogether, a social initiative launched as a response to New York’s canceled Tabletop Market. For every photo posted on Instagram with the tag, Forty One Madison will purchase a gift card to a restaurant in Flatiron district. Each person who posts, registers and attends the next New York Tabletop Market will be able to claim a gift card.
→ Garnet Hill
The retail brand has not only donated 50 sets of organic cotton sheets for face mask production, but it has also promised to match up to $1 million in customer and team member donations to Meals on Wheels and No Kid Hungry.
Southern Studio Simplified
The Cary, North Carolina–based firm has launched a new design program called Southern Studio Simplified. This exclusive opportunity will help clients tackle smaller projects through virtual consultations—each week, the design team will focus on a different topic, ranging from gallery walls and home offices to color choices and kids’ rooms. For every consultation scheduled during the course of the coronavirus pandemic, the Southern Studio team pledges one hour of volunteer service to the local Cary community.
The Brooklyn-based custom upholstery platform is not only making masks, but has also launched a site that connects able sewers with hospitals in need, as well as an accompanying Facebook page to field questions and foster community.
Westchester Mask Making Campaign
In collaboration with Plaza Park Interiors in Mamaroneck and Amy Interiors in Eastchester, Patricia O’Shaughnessy Design in Bronxville is coordinating a grassroots effort to facilitate the sewing, making and distribution of masks and personal protective equipment for New York hospitals and health care facilities. In addition to calling for cotton fabric donations and volunteer services, the campaign has started a GoFundMe page where monetary donations can be made to support sewers in the workrooms.
THE INDUSTRY MASK-FORCEIndustry manufacturers are pivoting their production facilities to make medical supplies. They deserve a standing ovation—not only for their donations, but also for the employees who have committed to helping their communities.
In the words of the Dallas-based manufacturer, “We may not be making furniture at the moment due to the COVID-19 crisis; however, we’re busy making masks and gowns each week for people on the front lines.” In addition to donating face masks to health care workers, American Leather launched a new website for consumers to buy masks.
Appleton Partners LLP
The Santa Monica, California–based architecture firm has risen to the occasion and begun 3-D printing reusable plastic face masks for local hospitals and medical facilities.
The North Carolina–based upholstery and leather company Aria Designs has secured funding from CIT Group to tap into its global supply chain and manufacturers to bring N95 surgical masks to health care facilities across the state.
Austin’s Couch Potatoes
On March 20, the Texas-based furniture store and manufacturer began sewing face masks and hospital gowns to help fill the shortages presented by the spread of COVID-19. The company is partnering with Austin Disaster Relief Network to get the supplies to those local facilities, and aims to make 3,500 (free) masks a day, adding hospital gowns to their production list.
Custom upholstery brand Avery Boardman has been gathering materials and reaching out to manufacturers to donate supplies to mask and medical equipment to hospitals.
The contemporary furniture brand Baker has dedicated its U.S. manufacturing facilities, design resources and high-quality fabrics to the production of masks and gowns, all of which will be donated to local hospitals in North Carolina.
The architectural glass and hardware company Carvart has been manufacturing tempered glass protective screens to be used as a hygienic barrier by workers in essential businesses like pharmacies, grocery stores and banks.
Working with companies like Sherrill Furniture Brands, Century Furniture is donating materials to the Owosso, Michigan–based furniture company Woodard to assist in the production of masks.
→ Cerno The Laguna Beach, California–based lighting company has set out to manufacture approximately 10,000 face shields to donate to local hospitals. In the words of Cerno co-founder Daniel Wacholder: “Everyone has something they can contribute to this fight. We saw a need to make something, and that is what we do.”
Chilewich’s factory in Chatsworth, Georgia, is now producing not only table mats, floor mats, wall textiles, and upholstery, but also personal protective gowns—as many as 25,000 per week.
→ Classy Art
For a limited time, while supplies last, the Houston, Texas–based wall decor company is giving free disposable masks to retailers, accepting requests via email.
The Company Store
The Company Store has donated 600 units of cotton sheet to TX N95, Quilting for a Cause, Sewing Masks for Atlanta Hospitals, and Project Runway alumna Amanda Perna, all of whom are using the fabric to sew face masks.
An employee sewing a mask out of CW Stockwell’s Martinique fabric in OliveCourtesy of CW Stockwell
CW Stockwell x Caitlin Wilson Design x Delgado NYC
Together, CW Stockwell, Caitlin Wilson’s eponymous Dallas firm, and handbag designer Delgado NYC have teamed up to produce over 1,000 nonmedical masks to donate to health care workers nationwide. The trio started a GoFundMe page to help compensate the men and women who are sewing the masks.
→ Designtex x West Elm
Together, West Elm and Designtex have joined forces to design, manufacture and produce 13,000 cotton face masks to support COVID-19 efforts. The masks are produced in Designtex’s facility in Portland, Maine.
A Designtex sewer at work in its Portland, Maine facility Courtesy of Designtex
The luxury bedding and linens brand Eastern Accents has shifted operations, devoting its resources to producing up to 1,000 face masks each day, to be donated to hospitals and other facilities in the Chicago area. The company has also made the masks available for purchase online, with all proceeds going to the donation drive.
In recent weeks, the High Point, North Carolina–based furniture manufacturer has taken a serious look at its supply chain, strategizing ways that the company can give back to local health care facilities. Already underway is mask production, with medical-grade surgical gowns and reclining hospital beds in the works, CFO David Bennett tells Business of Home.
As states begin to encourage citizens to wear masks in public, the textile company Eskayel is now selling them to consumers in sets of five, pledging all sales to COVID-19 relief.
→ Essence of Harris
The Scotland–based family business made a name for itself crafting scented candles—and now it has shifted operations to produce hand sanitizer, which it is giving to its local community free of charge.
The Tulsa, Oklahoma–based fabric company has converted its sample room to mask making, donating Fabricut masks to local health care workers at three major hospital systems.
Food52 x Steele Canvas
While Amanda Hesser has been keeping our kitchens busy through Instagram Live cooking demonstrations, another part of the Food52 team has partnered with one of their makers, Steele Canvas, to create denim and flannel masks. The home goods company is selling them online in a buy-one-give-one model for medical facilities around the U.S. In the first 36 hours of the preorder, the brand was able to donate 10,000 masks—and a second preorder is already underway.
The premium outdoor furniture brand Gloster is providing PPE for essential workers, with upholstery specialists observing social distancing rules as they sew various protective equiptment.
Goddard Design Group
Goddard Design Group noticed early on that the memo samples in its library were the perfect size to make washable mask covers. Calling on the help of local seamstresses and workrooms, the firm has teamed up with the Arkansas Arts & Fashion Forum to donate home-sewn masks to local medical facilities, as well as accept donations of usable cotton fabric.
→ Harvard GSD
The Harvard Graduate School of Design has begun the production of PPE using its over 100 3-D printers. The school has produced nearly 1,000 face shields and 750 visors, all of which are being donated to Brigham and Women’s Hospital in Boston.
→ HBF Textiles
The Hickory, North Carolina–based HBF Textiles is now producing and donating washable masks, N-95 respirator covers and protective gowns.
Holly Hunt is partnering with a local Chicago drapery workroom to convert Great Plains textiles into nonsurgical mask covers, all of which will be donated to local hospitals.
Jiun Ho at Dennis Miller Associates
Using textiles from its own inventory, Jiun Ho is working to produce medical masks for health care workers.
Out of its South Carolina warehouse, Kravet is not only producing face masks, but has donated over 1,000 yards of fabric to Woodard to help sew masks in bulk.
→ Laura Park Designs
The home and textiles brand Laura Park Designs is currently making face masks out of its vibrant patterns—all of the proceeds from online mask sales will be donated to Feeding America.
→ Lauren HB Studio
The Ohio-based studio specializes in functional and sculptural ceramics, but has recently set out to create fabric masks for front-line workers, offering sales to the public as demand has increased.
A model of the hospital bed design by Loll DesignsCourtesy of Loll Designs
Usually, this Minnesota-based company manufactures outdoor furnishings from recycled plastic materials. Since the pandemic, however, Loll Designs has shifted operations, and is now making ready-to-build hospital field beds with reclining backs and adjustable headrests. Fashioned from durable and sanitary HDPE (high-density polyethylene), these beds are recyclable and available for worldwide shipping.
→ Louis Poulsen
The Danish lighting brand is donating 10,000 N95 masks to the Cleveland Clinic in Weston, Florida, where its U.S. offices are located. In addition to health care workers, Louis Poulsen will donate masks to other first responders, including police officers and the fire department.
Currently Matouk is able to produce over 3,000 fabric masks per day, and will continue to do so long as the health care industry needs. The company is also producing an additional 25,000 masks per week with its partners in the Philippines.
→ Mitchell Gold + Bob Williams
From Taylorsville, North Carolina, Mitchell Gold + Bob Williams has been hard at work supporting medical personnel and first responders—the company has shifted operations, now producing nonsurgical masks and gowns.
Flooring manufacturing company Mohawk Industries has teamed up with Fabric Sources International to begin producing medical isolation gowns and protective face shields in Atlanta and around Dalton, Georgia. Mohawk has shifted the focus of its engineering and sewing teams to design, test and create medical gowns, averaging 1,200 per day (and growing). While initial donations are going to local medical centers, the companies hope to expand their reach to other Georgia hospitals.
The New Traditionalists and Ducduc
Custom furniture designer The New Traditionalists has come together with sister brand Ducduc Kids, transitioning the company’s production facility to make essential health care furniture like beds, carts, partitions, dividers and day care furniture in addition to face masks and gowns.
Norwalk Furniture employee modeling a gown Courtesy of Norwalk Furniture
The Ohio furniture company has been approved by Huron County to run as an essential business to redirect production to make hospital gowns and masks.
→ O. Henry House
American upholstery brand O. Henry House has been producing masks in partnership with the Carolina Textile District.
Ortho Mattress has reconfigured operations in its Phoenix factory and is now producing 1,000 nonmedical face masks each day to donate to essential workers, asking only for the cost of shipping to be covered.
Based in Dallas, the luxury bed and bath linens company Peacock Alley has been producing masks made by its skeleton crew of on-site seamstresses, with others working from home. Currently, the masks are going to hospitals and other front-line workers.
Fabric design and developer Pindler invites designers to join it in sewing for the #MillionMaskChallenge, a Twitter-born tag to rally both industry sewers and DIY-ers to sew masks to meet the critical needs of health care workers, and now, civilians.
→ PPEople Brigade
Started by Paige Cox, a Greensboro, North Carolina–based textile artist and the co-founder of Reconsidered Goods, a nonprofit for repurposing creative materials, the PPEople Brigade is a grassroots network working to make and donate face masks and sheilds. Over 1,000 have been donated to local North Carolina hospitals, and several have been shipped to Michigan and New York as well.
Ralph Lauren Corporation
The fashion and lifestyle brand has pledged $10 million to COVID-19 relief, which will provide financial grants through the Emergency Assistance Foundation; contribute to the World Health Organization COVID-19 Solidarity Response Fund; support the Pink Pony Fund for vulnerable cancer patients; and give an inaugural gift to the Council of Fashion Designers of America/Vogue Fashion Fund for COVID-19 relief. What’s more, the company is producing 250,000 masks and 25,000 isolation gowns for donation with its U.S. manufacturing partners.
The design collective RCH Studios has been 3-D printing face shields for hospital workers—to date, its team has produced over 1,800 PPEs.
→ Rich Brilliant Willing
The Brooklyn–based lighting company is using its manufacturing capabilities to make PPE for health care workers in the New York area. Working in conjunction with iMakr, Rich Brilliant Willing has been supplying materials to digital fabricators to assemble approximately 10,000 face shields. Concurrently, the brand has redesigned its face shield, and pending approval by the National Institutes of Health, 3-D printing of the new design will make the process even more efficient.
Roger and Chris
The North Carolina–based custom furniture company has dedicated a portion of its team to sew face masks to donate to those on the front lines of COVID-19 relief.
Precedent Furniture, which manufactures many of Room & Board’s accent chairs, beds and sofas, has been producing protective masks (pictured above).Courtesy of Room & Board
→ Room & Board
Modern funiture company Room & Board is known for partnering with companies whose values align with sustainability efforts and helping local communities—during the COVID-19 crisis, many of the company’s U.S. manufacturing partners have been producing PPE for donation.
The Fairfield, Connecticut–based rug and fabric brand has donated its Linen Emil fabric to an unnamed designer in Chicago who is making masks for emergency workers. The company has also tasked its own workroom with making masks for local Connecticut hospitals.
Salone del Mobile.Milano
The fair was postponed, but the organizers of Salone del Mobile didn’t let that stop them from supporting their community. With thanks expressed to the Chinese design sector, VNU Exhibitions Asia, FederlegnoArredo and Salone del Mobile.Milano, 545,000 medical masks have been donated to the Italian Red Cross.
Sandra Jordan Prima Alpaca
The Healdsburg, California–based company is partnering with its artisan network to “lend a helping hoof” by donating archived fabric to its partners to sew hundreds of nonsurgical masks for local health care workers in Sonoma County.
Not only has Schumacher donated hundreds of yards of fabric to the efforts organized by Woodard and other smaller mask-making initiatives, but the luxury fabric brand is currently producing about 500 masks per day at its facility in South Carolina. Masks are being donated to the Montefiore Medical Center in the Bronx, in addition to local South Carolina health care workers.
Sherrill Furniture Brands
The North Carolina–based furniture company has been working with Woodard, donating materials to help produce masks for hospitals and emergency workers.
Silk Road Rug Inc.
The Los Angeles–based rug distributor and workroom is seeking donations of unused fabric rolls and sample remnants from the interior design and textile industries in L.A. County to go towards handmade face masks to be donated to local hospitals and doctor offices. Silk Road Rug Inc. has converted three-quarters of its workroom to make protective gear for health care workers.
The New Jersey–based office seating brand is producing washable, protective masks for health care workers. Stylex invites those in the tri-state area to connect with its team should they want to join the initiative, or if they know of facilities in need of supplies.
Sutherland Furniture and Perennials Fabrics have pivoted operations and dedicated their warehouses to the production of health masks to be donated to health care workers and others fighting on the COVID-19 front lines, using the hashtag #TheHeartOfDesign on Instagram as part of its initiative. The solution-dyed acrylic fabric masks are bleach-washable and will extend the life of regulation N95 face masks and can withstand repeated cleaning.
Wearbest Weavers, a subsidiary of Swavelle, has successfully pivoted to creating PPE textiles that comply with national standards to meet Barrier I, II and III qualifications. The goods are qualified to be sewn into medical, hospital and isolation gowns, as well as other protective clothing.
A woman sewing a mask in the Thibaut workroomCourtesy of Thibaut
The Newark, New Jersey–based sewing department at fine fabrics and wallcoverings company Thibaut has been busy making fabric face masks to aid health care and essential workers extend the life of their equipment. Thibaut not only has donated over 600 masks, but it has also donated fabric to sewers and workrooms nationwide.
The Urban Electric Co.
When construction and engineering company the Bourne Group asked if Urban Electric would be willing to help produce face shields, the custom lighting company answered with gusto. Using its water jet capabilities, donated equipment and its craftsman crew, Urban Electric is working to make thousands of these face shields to donate to the Medical University of South Carolina and the staff at Ropers St. Francis Healthcare.
→ Wearbest Weavers
Wearbest Weavers has pivoted its production efforts from performance textiles to weaving PPE fabric, now supplying fully tailored medical gowns. The gowns are meet the standards of Barrier Levels I, II and III, in accordance with CDC guidelines.
For over 150 years, Woodard Furniture has crafted high-end outdoor furniture pieces—but at present, the company has a skeleton crew working to sew as many as 1,000 non-N95 masks per day to donate to medical facilities in need, working with the donated textiles from many powerhouse industry brands that have sent fabric donations.
These industry players helped lead the charge, and while their initiatives may have expired, BOH would like their efforts to be remembered here.
Last month, luxury lifestyle brand Aerin donated 20 percent of sales from its home decor and tabletop and bar categories to God’s Love We Deliver—a nonprofit organization that prepares and delivers meals to people unable to provide or prepare food for themselves.
Arteriors launched a social campaign in support of artists and makers during this time. United by the hashtag #MeansForMakers, the company seeks to raise COVID-19 relief donations for CERF+, a nonprofit organization that focuses on safeguarding artists’ livelihoods. Until May 7, Arteriors donated $5 for every Instagram post tagged with @arteriorshome and #MeansForMakers.
For the month of April, the online art platform donated 10 percent of sales from its “Give Back” collections to the COVID-19 Solidarity Response Fund for the World Health Organization. The other proceeds went to the represented galleries and their artists. This came as part of its #ArtKeepsGoing campaign, created to unite the art world and art industry at large. “This moment in time is unprecedented for the world and our respective communities,” said Marina Cashdan, vice president of editorial, brand and creative at Artsy. “With the physical art world indefinitely closed, we wanted to demonstrate how art keeps going during times of crisis and uncertainty.”
East Fork’s Gift a Mug
The Asheville, North Carolina–based ceramics company East Fork launched an initiative called Gift a Mug to support Vecinos, a free clinic that serves uninsured and underinsured patients working on farms. For every mug purchased, $25 went directly to Vecinos, and the mug was gifted to a health care worker at Mission Hospital.
In April, Brooklyn–based interior architecture studio General Assembly hosted “At Home,” an online auction “from home and for the home.” Proceeds supported Direct Relief’s COVID-19 fund. Participating brands included Apparatus, Calico Wallpaper, Egg Collective and Roll & Hill.
The Invisible Collection
The Invisible Collection hosted a charity auction with 25 bespoke pieces that ended May 4. All proceeds supported emergency services globally, including a portion of funds that went to Feeding America in the United States.